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Used Porsche - Brand Management

Car dealers and manufacturers seem to be focusing more and more on the history and attitudes of its brand, rather than on the new cars. Obviously everyone still cares about the cars that are being produced, and the way they drive and looks, but extending the brand to mean more than just hunk of metal and wheels the automotive manufacturers are clearly hoping to extend the brand lifespan. After all, this year has been tough on the industry more than almost any other in the past, and brand management is fast becoming a really important part of the business.

Porsche have got in on the act with their very fancy Porsche museum. As a supercar and sportscar brand they must know that their cars, especially the 911 and all its different versions, have a cult like status in the world of race cars and road cars. As such, it seems a logical step for them to think about providing something to keep their avid fans and followers interested. Of course it is also a way of getting some extra cash out of fans who unfortunately can’t afford to buy a new or even a used Porsche at any time in the near future. Which would include me!

So, what crazy attractions and funky information does the Porsche Museum offer to people who pay them a visit? Well, the building itself is pretty swanky, so you get a hit of modern Porsche design before you even get through the doors! Rather than opting for something traditional Porsche have chosen to feature really innovation architectural design, with huge mirrored sections and sharp angles. Despite the fact that their cars are best known for their curves this place has a clinical and sharp feel to it, although I feel that this does work well to make the whole place impressive from the off.

Inside the museums try to offer something for everyone. They seem to understand that some people will want to know about the technology and equipment history, whilst others will wan tot focus more on the cars themselves, or on the Porsche racing pedigree. As soon as you enter the museum you get the choice between going historical and following a chronological timeline that documents the progress and developments of the company and brand, or choosing just to browse casually through the different exhibition. You will get the opportunity to look through about 80 vehicles and lots of little exhibits, which may well bore your children but should definitely keep you entertained if you love Porsches.

If you do get a little fed up with learning about cars and the Porsche brand, then you can always go off and explore the rest of Stuttgart with the rest of your day, or keep it a little closer to home and sample some of the food on offer at the luxury restaurant that they actually have built in house. The modern design is out of the window here, which is great if you were getting fed up with the never-ending white! Here is much more retro and relaxing!
This place does offer something for everyone!

Pete J Ridgard is a writer and a car enthusiast. He currently writes for the automotive industry. Here he discusses Used Porsche cars.

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