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Realestate.com.au SEO Success

Realestate.com.au SEO Success

SEO Summary

Short Tailed Search Terms
Real estate, Property, Properties, For Sale, Land For Sale, Properties for Sale, Property for sale, Houses for sale, house for sale, homes for sale, property for lease, property for rent, house for rent, homes for rent? (There are far too many to list)
Long Tailed Search Terms
Houses for sale Melbourne
Houses for sale Brisbane
Houses for Sale Sydney
Houses for Sale Doncaster Victoria
Houses in Doncaster Victoria
(Again far too many to list)
Approximately 400,000 visitors are attracted to realestate.com.au each month by utilising SEO.

Key Ranking Factors

Good Unique, value-added content. Search Engines love content (texts and images) that are fresh and unique. Each unique listing is a contribution by a Real Estate Agent that helps keep the site's content unique. In other words, the content is community driven.
Incredible web footprint. With just under 1.5 million web pages indexed by search engines, this site is possible one of the largest websites in Australia.
Incredible web authority - with a staggering 5.5 million back links from external websites its no surprise that the website is a Page Rank 8.
Excellent website structure - With an abundance of links coming in quite shallow (at the home page level), realestate.com.au is able to disperse / trickle link juice to all the right places, maximising their SEO exposure on key search terms.

SEO in Action

Realestate.com.au is well known as the premier real estate website in Australia. Utilising traditional marketing campaigns via Television, Radio and the print brochures (dropped in mail boxes), they subtly announce the message "We're the biggest, we've got the most listings. For convenience sake, come to our website for all real estate search purposes."
The SEO serves to further reinforces the core message of being Australia's no.1 property website simply by being found on virtually every search a user may make on Google to find properties.
Don't Forget
When a user is undecided about a real estate website to use, Google is often the answer to research options. Placing realestate.com.au in every Google user's research path reminds them to check realestate.com.au first. This ensures that we capture the first experience and every consequent experience you have.
Supporting word of mouth
When migrants enter the country, they may have been advised of a few real estate websites, however remembering the site's name can be challenging with all the excitement of the move. As per normal, turning to Google is a common response to "What was the name of that website again?"
Contact us today to talk about generating great results with SEO.

terrence hooi / www.messageforce.com.au/realestate_article.aspx

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